Privacy Policy

1. Who We Are

We are a UK-based number plate manufacturer and supplier. References to "we", "us", or "our" in this policy mean our company. Our registered address is 4 Thornbury Crescent, Bradford, BD3 8HB. For data protection enquiries, contact us at our contact page.

2. What Data We Collect

We collect the following personal data when you place an order or use our website:

• Identity data: name, date of birth (for ID verification)
• Contact data: email address, phone number, delivery address
• Financial data: payment method (processed by our payment provider — we do not store card numbers)
• Transaction data: details of plates ordered, registration numbers, order history
• Identity verification documents: copies of V5C, driving licence, or passport as required by DVLA regulations
• Technical data: IP address, browser type, pages visited, cookies (see our Cookie Policy)

3. How We Use Your Data

We use your data to:

• Process and fulfil your order
• Verify your identity and entitlement to use a registration as required by law
• Send order confirmation, dispatch notification, and delivery updates
• Respond to customer service enquiries
• Comply with DVLA record-keeping requirements (3-year retention)
• Improve our website and services (aggregated, anonymised analytics only)

4. Legal Basis for Processing

We rely on the following legal bases under UK GDPR:

• Contract: processing is necessary to fulfil your order
• Legal obligation: DVLA regulations require us to collect and retain ID documents
• Legitimate interests: fraud prevention, website security, analytics
• Consent: marketing communications (you can opt out at any time)

5. Who We Share Your Data With

We share your data only where necessary:

• Delivery couriers (name, address, contact number for delivery)
• Payment processors (Stripe — subject to their own privacy policy)
• DVLA if required by law enforcement or investigation
• IT service providers who host and maintain our systems

We do not sell your data to third parties.

6. Data Retention

We retain order records and ID verification documents for a minimum of 3 years as required by DVLA regulations. Marketing preferences are retained until you opt out. Technical logs are retained for 90 days.

7. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion (subject to legal retention obligations)
• Object to processing for legitimate interests
• Withdraw consent for marketing at any time
• Lodge a complaint with the ICO at ico.org.uk

To exercise any of these rights, contact us.

8. Cookies

We use cookies to operate our website and analyse usage. See our full Cookie Policy for details.

9. Security

We use SSL encryption, access controls, and secure hosting to protect your data. No data transmission over the internet is 100% secure, but we take all reasonable precautions.

10. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top will reflect any changes. Continued use of our website after changes constitutes acceptance.